Storybook Adventure

MFA Thesis: An Interactive Digital Experience

Overview

Storybook Adventure was the project done for Final Thesis for MFA in Interaction UI UX Design at AAU in San Francisco. The type of work performed for this project include illustration, visual design, animation, programming and user experience testing.

Storybook Adventure is a interactive graphic novel helps to promote egyptian mythology to young kids from 8-9. Educate kids on the influence of egyptian culture, history, art influences, and science on the modern world.

Live Link Protoype Download: Game Concept in PDF

Softwares Used

Concept Video

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Original Game Concept

Download: Game Concept in PDF

The original concept is to create a seven chapter themed single player narrative experience, where teh player will engaged in exploration of the UI landscape in a linear fashion, where player collects parts, trigger features and dfeat challenges. With player passing each obstacle, they unlock and gain access to the next chapter.

User Testing Phase I and Game Changer

The objective of the first round of user testing was to introduce core concept, testing task flow, and to collect user feedbacks on what they think about the overall concept.

Feedback

The game concept sounds inspirational but a little abstract. Espcially combining with narration. The users were confused how they can read about the story while going from room to room inside a game.

While the idea is entertaining, but it strays the user from the primary objective of understanding the story, which is to learn about the content of the story and weakness of characters in they story and how they relate to sins.

Key Changes Base on Testing

After conducting the first user testing, I revisited the primary objective of the app, and took out the gaming part so the user can focus on the having a fulfilling experience understanding the story. However, after revisit some priliminary sketches and art work, I feel that the story and visual style is more appropriate for a younger group of audience. After conducting some research, I changed my target audience to 8-10 year old kids without changing my objective.

New Concept: Educational Digital Story Book

The new concept focuses on educating new group of target audience on Egyptian Mythology and lead the user through a digital experience where they experience three special interactive features, including manipulating 2.5 dimension interface thru tilting of the device, parallax scrolling and drag & drop. In addition, users can toggle open certain icons to read the contents, learn fun facts about Egyptian Mythology and toggle music on and off.

Download: Task Flow in PDF

Target Audience

Primary Target Audience

The primary target audience are children looking for a visually enriching experience to read a graphic novel while learning fun facts about Egyptian culture. They frequently visits the App Store looking for educational game or interactive storybooks.

Demographics:
  • Age: 8-10
  • Gender: Boy/ Girl
  • Hobby: Enjoys reading Fantasy Novels, playing interactive Ipad games.

Secondary Target Audience

The second target audience are parents who are interesting in allowing their kids to learn more about Egyptian mythology and fun facts about Egyptian cultures, history and architecture.

Demographics:
  • Age: 32-45
  • Gender: Male/Female
  • Hobby:Educate their kids on Egyptian mythology.

User Persona

  • Age: 8
  • Education: 3rd grade
  • Leisure Activities: Drawing, Read Fantasy Novels
  • Device:iPad
Bio:

Jessie is 8 years old and lives with her parents. Her father is business owner for restaurant POS system, and her mother is full time stay at home mom. Riya goes to sunday school for art classes and she enjoy fantasy novels after school, lately she was into japanese graphic novels, and she rents them out at the local library.

Summary:

She particularly enjoys reading the daughter of Nile published by Japanese publishers. Her mom realizes that Riya enjoys drawing and has strong fascination in mystical characters and gave her a budget to go on App store to buy some interactive novels.

Goals:
  • Bought a new video card, and it got way too powerful for his current CPU. So needed new motherboard and new memory.
  • His PC will get stuck when he customize characters.

Final Design

Live Link Protoype

App Walk Thru

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